More (Email Campaigns, Newsletters, Etc.)
I have run dozens of email marketing campaigns for my clients on a variety of platforms. Please find examples of some of my previous public campaigns below.
I have run dozens of email marketing campaigns for my clients on a variety of platforms. Please find examples of some of my previous public campaigns below.
Content Marketing Producer NORTHEASTERN UNIVERSITY
Content Marketing Producer NORTHEASTERN UNIVERSITY
WORK SAMPLES
This page includes examples of my past work, including Long Form Content Creation, Social Media Content & Strategy, Video Content, Website Design, Graphic Design, Articles & Reviews, and More.
Long Form Content Creation
eBook published via Northeastern Graduate Programs in June, 2020.
"Professionals across industries find themselves in project management roles at various stages of their careers. Some intentionally embark on this path right out of college, where others might later find that they have the responsibilities of a project manager (PM) but without the job title or the proper training. Others still may already be succeeding in a project management role, while actively seeking ways to fast-track their careers and gain the traction they need to advance in the field."
Read more at www.pages.northeastern.edu
Post published on The Northeastern Graduate Blog in April, 2020.
"Transitioning to a work-from-home schedule, whether temporary or not, can be a challenge for those who rely on the routines of an office setting to remain productive. However, there are plenty of ways you can stay on top of your tasks, remain engaged with your teams, and continue to produce quality work remotely."
Read more at www.northeastern.edu/graduate/blog
Post published on The Central Insurance Blog in June, 2022.
"Many insurance policyholders adopt a “set it and forget it” mindset when it comes to their coverage. They figure that once they’ve done their due diligence to make sure their key assets are insured, they can wait until they need to file a claim before worrying about their policies.
Unfortunately, this practice is ineffective in properly managing your insurance coverage. In fact, many insurance experts recommend reviewing your insurance policies at least once a year, if not more frequently."
Read more at www.blog.central-insurance.com
Post published on The Central Insurance Blog in May, 2022.
"From online scams to identify theft, fraudulent behavior has become something of an unwelcome norm in today’s society. In 2021 alone, the Federal Trade Commission discovered that consumers reported $5.8 billion in losses due to fraud—a 70 percent increase in fraud-related losses compared to 2020."
Read more at www.blog.central-insurance.com
Post published on The Northeastern Graduate Blog in April, 2019.
"People choose to pursue graduate degrees for many reasons. Some are hoping it will give them the skills and experiences needed to advance in their field...Others pursue an advanced degree for the financial incentive, whether it be a higher-paying role in their current field or a new career in a more lucrative industry."
Read more at www.northeastern.edu/graduate/blog
Post published on The Twin Pines Family of Companies blog in April, 2017.
"Adding a hardscape feature in your yard can go a long way! So, this season, why not try one that’s both fun and functional? Fire Pits offer the perfect blend of style and practicality, and make for a great outdoor activity that the whole family can enjoy. Browse through these 15 Fabulous Fire Pits within this article and find the perfect one for your home this spring."
Read more at www.thetwinpinesblog.wordpress.com
Photo Credit: Hayneedle.com
Post published on Northeastern Graduate Blog in May, 2019.
"Access to relevant, factual information across a variety of industries has led to a reliance on data for decision-making within organizations. However, the continuously gathered information isn’t consumable in the unstructured format it is collected in. For this reason, there is an increasing need for data analysts who can interpret and present that data in a way that those groups can use effectively."
Read more at www.northeastern.edu/graduate/blog
Post published on PartnerSolve Consulting blog in January, 2018.
"Project management...combines the need for organization, process development, time tracking, and so much more into a single practice, which can take on a myriad of shapes and scopes depending on the company or the work being done. Yet no matter the line of business, at the core of all project management initiatives is one simple truth: project management is people management."
Read more at www.partnersolveconsulting.wordpress.com
Market Analysis Paper originally published on VinCompass.com, targeting the investment community in June, 2016.
"Today’s consumers have grown accustomed to being informed about their choices before making them. With search engines right at their fingertips, the days of making blind guesses seem like a thing of the past. But what happens when the information consumers are seeking isn’t something they can rely on a quick Google search to answer?"
Read more at www.vincompass.com.
Post published on The Twin Pines Family of Companies blog in July, 2016.
"We get it, Fourth of July is a full weekend to celebrate summer! There are cookouts, and fireworks, and late-night partying; it’s no wonder you guys have a great time. Believe us, if we weren’t rooted to the spot, we’d leaf in a heartbeat and join the fun! But sadly we cannot. We are stuck standing idly by while you and your guests have a good time, right under our branches. But it doesn’t have to be like this! There are lots of ways to help send the party our way this Fourth of July, and we’ve decided to let you in on the secret..."
Read more at www.thetwinpinesblog.wordpress.com.
Social Media Content & Strategy
NU Admissions Instagram
I oversee all content/campaign concepting, development, and execution for the @NUAdmissions channel.
@NUAdmissions SIZZLE REEL
Take a look at some of the videos, posts, stories, Q&A's, takeovers, and more that my team created for @NUAdmissions!
Northeastern Graduate Facebook
NU Graduate Programs
I oversee all content/campaign concepting, development, and execution for the Northeastern Graduate Programs Facebook, LinkedIn, Twitter, Instagram, and Pinterest channels.
Northeastern Graduate LinkedIn
Northeastern Graduate Instagram
Northeastern Graduate Twitter
Captivate Network is the leading digital media company, delivering relevant and actionable information to white collar professionals during the business day on its network of digital displays in nearly 10,000 high rise office tower elevators throughout North America. While interning for the company, my role included cultivating stories from hundreds of authorized content sources, and editing the core of the story down to fit into a roughly 175 character Captivate Screen format, like the one seen on the right.
Video Content
Videos are an integral part of digital marketing, and as such, I have personally developed and creative directed many in varying capacities for my clients. In many cases, this has included doing voiceover work for clients, as well.
Other Examples of Video Content
I concepted, wrote the script for, and
provided a formal voiceover for this video.
Brand Website Design & Content Creation
Through my freelancing company, Riptide Marketing, I designed the website for Sandwich Works Deli in Newton Centre.
View the entire website at www.sandwich-works.com.
I was contracted to build a website for Luminous Salon in the winter of 2016 and re-designed it with the owner of the organization in winter 2020. Highlights include the dynamic homepage and the interactive treatments page.
View the entire website at www.luminous-salon.com.
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Through my freelancing company, Riptide Marketing, I designed the website for Jack The Ripper: The Whitechapel Musical.
View the entire website at www.jacktherippermusical.net.
Through my freelancing company, Riptide Marketing, I designed the website for Refreshin' Concessions, a local ice cream truck company. Highlights include the interactive menu page and the fluid homepage.
View the entire website at www.refreshinconcessions.com.
Although the coding of this website was completed by an outsourced company, I designed, organized, and wrote the content for Twin Pines' website in the spring of 2015. In the summer of 2017, when the company re-branded as "The Twin Pines Family of Companies," I updated the website to reflect the changes, creating division-specific pages for easily accessible information, and incorporated new navigation tools to help direct customers to these internal pages. Other highlights include the Social Media page, and the Photo Gallery.
View the entire website at www.twinpines.biz.
I was contracted to build Blue Lemon Partner's website in fall 2018, and completed it using Wix.com's Website Builder Platform. My work on this site included everything from layout design, to copy editing content, to consulting on branding (color scheme, logo, and more.)
Highlights of the site include the dynamic Home Page and detailed FAQ Page.
View the entire website at www.bluelemonpartners.com.
I was contracted to build Zammito's website in spring 2018, and completed it using Wix.com's Website Builder Platform. Highlights include the informative and differentiating Service Pages and the visually pleasing layout of the Our Partners page.
View the entire website at www.nziagency.com.
Performer & Artistic Website Design
Graphic Design
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The slideshow on the right displays a variety of the different logos I have designed for various clients.
I have had a hand in everything from reworking/updating existing logos to creating new ones from scratch.
Logo Design
Articles & Reviews
Originally published on OnStageBlog.com in December, 2017.
"The holidays can be a busy time of year, but “She Loves Me” at Greater Boston Stage Company is the lighthearted, romantic musical comedy you’re going to want to make time for this season. This Tony-Award winning show—with book by Joe Masteroff, music by Jerry Bock, and lyrics by Sheldon Harnick—follows the story of two perfumery employees in Hungary during the 1930’s."
Read more at www.onstageblog.com.
Originally published on Dramatics Magazine in April, 2013.
"'Risk. Fail. Risk Again.' While they may seem like four simple words on a page, over the last semester, these were the words that I lived and breathed with thirty-one fellow theatre-makers in the ensemble at the National Theater Institute. NTI is a fourteen-week program based at the O’Neill Center in Waterford, Connecticut that is open to any college undergraduate or graduate student for either the fall or spring semester."
Read more in the April 2013 issue.
Originally published on QuadNews.net in February, 2013.
"On Monday, Feb. 10, dozens of Quinnipiac students gathered in Burt Kahn Court in support of the St. Baldrick’s Foundation, which raises money to fund childhood cancer research by collecting donations in support of volunteers who shave their heads. While many students showed up to QU’s event last week simply to support their friends, it was those who chose to participate in the head shaving themselves that made the biggest impact."
Read more here.
Photo Credit: NH Register
Originally published on OnStageBlog.com in February, 2018.
"I have ranked David Auburn’s Pulitzer Prize-winning play, “Proof,” among my top ten favorite scripts of all time since first encountering it in a directing class over five years ago. Yet despite having read this drama dozens of times, it wasn’t until just last week that I finally had the opportunity to see it performed live, at Central Square Theater in Cambridge."
Read more at www.onstageblog.com.
Originally published on QuadNews.net in December, 2016.
"We’ve been taught all our lives that the holiday season is a time for giving. Yet, for college students with finals on the horizon and end-of-semester commitments fast approaching, it can be easy to forget to think of others in lieu of managing our own stress. This year, take advantage of one of the dozens of amazing ways to give back around the Quinnipiac campus, without taking too much time out of your studying and paper-writing."
Read more here.
Originally published on OnStageBlog.com in June, 2018.
"“A Chorus Line” opened at Reagle Music Theatre of Greater Boston last weekend, providing a fantastic start to the theater’s 50th Anniversary Summer Season. Since it began gracing stages in the 1970’s, this production has become something of a staple in musical theater. It is known for a few standout elements, including a simplistic set, a popular score, and, most notably, intense dancing. Fittingly, it is this element of Reagle’s production that stands out among the rest."
Read more at www.onstageblog.com.